Privacy Policy (GDPR/UK GDPR Version)

Last updated: March 2026

This Privacy Policy explains how ZZX Electronics Co., Ltd. (“ZZX”, “we”, “us”, “our”) collects, uses, shares, and protects personal data when you visit or interact with our website and services, including when you submit a Request for Quote (“RFQ”).

This policy is intended to meet transparency requirements under the EU General Data Protection Regulation (“GDPR”) and UK GDPR, and also provides helpful information for visitors in other regions.

1) Data Controller & Contact Details

Controller: ZZX Electronics Co., Ltd.
Address: E082, 4nd Floor, Block A, Shenfang Building, Futian District, Shenzhen, China
Email: info@zzxele.com

Data Protection Contact (DPC): For privacy requests and questions, contact info@zzxele.com (subject line: “Privacy Request”).

If we appoint a formal Data Protection Officer (“DPO”) in the future, we will update this policy with DPO details.

2) Scope

This Privacy Policy applies to personal data processed through:

our website (including subdomains), and
communications and RFQ processes initiated through the website.

It does not cover third-party websites that may be linked from our site.

3) Categories of Personal Data We Collect

A) Data you provide directly

When you submit an RFQ or contact us, we may collect:

Identity & contact details: name, email address, phone number (optional)
Business details: company name, job title (if provided)
Inquiry details: part number(s), quantity, target delivery, message/notes
Shipping information (if provided): shipping address, delivery preferences, recipient/contact for shipment
Attachments (if provided): BOM files, specifications, or other documents you upload or send

B) Data collected automatically (device/usage)

When you access the website, we may collect:

IP address, approximate location (derived from IP)
device type, browser type/version, operating system
pages viewed, clickstream data, referring/exit URLs
timestamps and basic security/diagnostic logs

C) Cookies and similar technologies

We use cookies and similar technologies for essential functionality and, where you consent, for analytics and marketing. See Section 6.

4) Purposes of Processing

We process personal data for the following purposes:

RFQ and customer service: to respond to your requests, provide pricing/availability/lead time, and communicate with you
Business operations: supplier sourcing and internal workflow to fulfill inquiries
Website performance and improvement: understanding how users interact with our website (analytics, only where consented)
Marketing measurement: ad conversion tracking and campaign effectiveness (marketing cookies/pixels, only where consented)
Security and fraud prevention: protecting our website and systems against abuse
Legal compliance: meeting applicable legal obligations and protecting legal rights

5) Legal Bases for Processing (GDPR/UK GDPR)

Where GDPR/UK GDPR applies, we rely on one or more of the following legal bases:

Performance of a contract / pre-contract steps (Art. 6(1)(b))
- responding to RFQs, preparing quotations, and communicating about sourcing options
Legitimate interests (Art. 6(1)(f))
- operating, securing, and improving the website; preventing fraud; managing business communications
  We balance our legitimate interests against your rights and freedoms.
Consent (Art. 6(1)(a))
- for non-essential cookies and related data collection (analytics and marketing)
  You may withdraw consent at any time (see Section 6).
Legal obligation (Art. 6(1)(c))
- where required by law (e.g., tax, compliance, lawful requests)

6) Cookies, Analytics & Marketing (Consent Management)

A) Essential cookies (always on)

Essential cookies are required for core functionality (e.g., saving cookie preferences, security). These cannot be switched off in our consent tool.

B) Analytics (only if you consent)

If you enable Analytics, we may use Google Analytics 4 (GA4) to understand website usage and improve performance. GA4 may collect data such as:

pages visited and interactions
device/browser information
approximate location (IP-derived)
session and event data

We configure analytics to reduce privacy impact where feasible (e.g., IP anonymization settings where supported).

C) Marketing / Advertising (only if you consent)

If you enable Marketing, we may load marketing/advertising technologies for conversion measurement and campaign optimization, including:

Google Ads conversion tracking / remarketing tags
TikTok Pixel

These tools may set or read cookies and collect event data (e.g., page views, conversions, device identifiers). This processing occurs only after you consent to Marketing cookies.

D) How to manage or withdraw consent

You can use our cookie banner to accept, deny, or customize cookie categories.
You can also manage cookies in your browser settings.
If you delete browser cookies or local storage, you may be prompted again to set preferences.

7) Recipients / Categories of Processors

We may share personal data with:

Hosting and infrastructure providers (website hosting, CDN, security services)
Email/communication providers used to deliver RFQ responses and site emails
Analytics providers (e.g., Google) if Analytics consent is given
Advertising platforms (e.g., Google Ads, TikTok) if Marketing consent is given
Professional advisors (legal/accounting) where necessary
Authorities where required by law

We require processors to protect personal data and process it only under our instructions.

8) International Data Transfers (SCCs and Safeguards)

ZZX is based in China. Your personal data may be transferred to and processed in countries outside the EEA/UK, including China and jurisdictions where our service providers operate (e.g., the United States).

Where required, we rely on appropriate safeguards for international transfers, such as:

Standard Contractual Clauses (SCCs) approved by the European Commission (and the UK International Data Transfer Addendum where applicable)
additional technical/organizational measures where appropriate

You may request more information about transfer safeguards by contacting info@zzxele.com.

9) Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including:

RFQ/contact data: typically retained to manage inquiries, customer relationships, and compliance; retention periods may vary by context
Shipping information: retained as necessary to fulfill delivery-related requests and resolve disputes
Security logs: retained for a limited period to detect and prevent abuse

Where possible, we delete or anonymize data when it is no longer needed.

10) Your Rights (EEA/UK)

If GDPR/UK GDPR applies, you may have the right to:

Access your personal data
Rectification of inaccurate data
Erasure (“right to be forgotten”) in certain circumstances
Restriction of processing
Data portability
Object to processing based on legitimate interests (Art. 21)
Withdraw consent at any time (for consent-based processing)
Lodge a complaint with a supervisory authority (see Section 11)

To exercise your rights, contact info@zzxele.com (subject line: “Privacy Request”).
We may need to verify your identity before responding.

11) Supervisory Authority Complaints (EEA/UK)

You have the right to lodge a complaint with a data protection supervisory authority in the EEA Member State of your habitual residence, place of work, or place of the alleged infringement.

For the UK, you can contact the Information Commissioner’s Office (ICO).

We encourage you to contact us first at info@zzxele.com so we can try to resolve your concerns.

12) Security

We implement reasonable technical and organizational measures to protect personal data (e.g., access controls, security monitoring). However, no system is completely secure, and we cannot guarantee absolute security.

13) Children’s Privacy

Our website and services are not directed to children. We do not knowingly collect personal data from children under 13 (or the minimum age required in your jurisdiction).

14) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date indicates when changes were made. Material changes will be posted on this page.

15) Contact

ZZX Electronics Co., Ltd.
E082, 4nd Floor, Block A, Shenfang Building, Futian District, Shenzhen, China
Email: info@zzxele.com